Public figures seem to have a prime opportunity to promote pretty much anything. There’s a shocker, you might say. I mean, obviously it is going to be easier for someone who has substantial big- or small-screen exposure to capture the attention of consumers. Not only do these public figures have the opportunity to promote themselves; their personas often go far beyond their on-screen roles to create their own auras. Of course, this is part of the reason why such public figures often secure those lucrative licensing deals.
Still other public figures push even beyond merely using their own personas to promote the product du-jour, launching their own brands. Kim Kardashian, Jennifer Lopez, and yes even Johnny Football (done before he sent himself to rehab, no, no no) are all spectacular specimens of this exercise. With their viral off-the-cuff remarks and signature hand signs shared on Facebook as the latest and greatest meme (if you don’t know what a meme is, here’s what I’m talking about), each of these public figures presents intriguing study material for any marketing figure who is seeking to understand what drives consumer purchasing decisions.