I don’t think I’m the only one who has dreams that someday something they make or do will be recognized and seen by millions of people around the world. I’m not talking about a Picasso painting or Beach Boys song here. Just some recognition. You know, like Rodney Dangerfield lamented about: “No respect, no respect whatsoever.”

What happens when you get too much respect? The kind of respect that takes the fruits of your creativity (or labor, whatever you want to call it) and runs off, leaving a trail of color and broken trust in its place? Well, if you are a major company and your possession is the product of some underground photographer you may breeze through the finish line faster than Apollo Ohno (there, I got my Winter Olympics reference in). Or your luck may run out and you face a public battle with a photographer who is tired of being exploited by the man.
Picture
Photo courtesy of Maxwell Jackson (of course).
This is exactly what transpired between The Color Run and an aspiring photographer. Color Run is a different brand of 5K race, the “Happiest” kind of 5K race. Runners are un-timed and only have to abide by two rules: (1) wear white and (2) get plastered in color. The popularity of the event has exploded faster than a magic marker left in a hot car. In only its second year, it was holding 170+ events in over 30 countries. Perhaps more than other standard, “colorless” marathons, Color Run lends itself to plenty of opportunities for tons of exciting and colorful photo opps. It only seems natural then that a photographer at one race would break out the old 35mm camera (or the iPhone or Android equivalent) and snap some worthy shots. 21 year old Florida Atlantic University student and photography club member Maxwell Jackson was one such photographer. Having captured a rather artful moment, Jackson posted the image below online. After having garnered some popularity, the images were noticed by Color Run’s Photo Director, who then asked Jackson for permission to use the photos on a Facebook album. Color Run would link back to Jackson and give him full credit for the images. Seems like a pretty good deal, right?

Fast forward about a year. Jackson is walking around a Sports Authority and he notices this hidden gem.
No credit, no acknowledgement, nothing. To make matters worse, other major corporations including Coca-Cola and U.S. News also used the image. So Jackson back-tracked to Color Run, the entity that originally ripped-off the image. Color Run refused to give Jackson reasonable compensation for using the images. To really plunge the knife into Jackson’s back, Color Run also sued Jackson for trademark infringement (“Color Run” is a trademark, and it appears in the photos that Jackson took and distributed). Jackson being the typical student with student loan debt was naturally very distraught about having to defend against actions that he thought infringed more of his rights than the rights of the accuser.

After a weekend that saw the internet blown up with articles and tweets that saw both Color Run and Jackson trading barbs, the dust finally settled in the form of a settlement (yes, that was intentional). As it turns out, Jackson had an agreement with Color Run all along to be a traveling “team assistant”, helping with event set-up (but not photography). The original photos were taken by Jackson under a limited, non-commercial access permission to photograph the event. Color Run emphasized that it had a contractual “use” agreement with Jackson to receive high-resolution, non-watermarked images that Color Run could use online or in print. So basically, because Jackson had limited rights to use the photos that he took at a Color Run branded event, he could not make the exorbitant demands that he made on Color Run (including $300,000 in damages, being named as the “Official Photographer” of Color Run internationally, and recognition on the sponsors page).

I don’t know the full details of the original “contract” reached between Color Run and Jackson, but it seems like a little bit of a stretch that Jackson would relinquish all rights to any commercial use of the photographs he took at Color Run events in exchange for some recognition on Color Run’s website and social media pages. After all, a serious photographer may be aware of the full commercial value of their images and be reluctant to enter into a “use” agreement for photos that were shot on a non-commercial access basis (I’m not really sure what this constitutes as photographers do not necessarily need permission from an event to take photos, just the proper release forms from people appearing in the photos).

From a copyright perspective, I see lessons for both parties here.

For photographers:
-Determine the type of access you have to an event. Just because you are shooting photos at an event does not mean that you need permission from the events’ managers (this varies of course depending on the event).
-If anyone asks to use photos that you have taken, really iron out the rights that you are granting to the images. This means getting an agreement in writing, if possible. If a company requests rights to use the images for online or print purposes, the scope of the rights may be broad and rather liberal (i.e. we can grant other companies the right to use the images).
-If you are taking pictures of an event and some trademarks appear in the photos, it may be hard for you to use the photos commercially if a reasonable consumer could believe that the trademark owner endorsed or supported the picture. Editing the photo to remove the trademarks may diminish this danger. It is typically much easier to use these types of images artistically and only to describe the event or a product or service depicted in the photo.

For companies using photographs:
-The piece of advice about securing the rights to use a particular photo go doubly for you! If you are commissioning the photo from a photographer that works as an independent contractor, it is difficult to secure all the rights through what some know as a “work made for hire” agreement. Photographers don’t always work directly for a company, so it is important to clearly iron out the ownership details of the image.
-If you do get the rights to a photo, make sure what you are doing conforms to these rights. If your agreement with the photographer said that the photos can be used in “online campaigns only”, don’t grant licenses to other parties that could result in broader uses (such as uses in video advertising or marketing brochures).
 


Comments

12/24/2014 10:13am

Hey, It genuinely is extremely very good and informative web site. Hold writing the fantastic perform, Good to discover your internet site.

Reply
02/15/2017 3:05pm

I think ownership nowadays belongs to digital inventions because nothing seems to come out as easily now because of modern technology. A lot of people will always claim credits for something they claim to create or make popular. They can claim it wouldn't get noticed without their mastery of proliferation. I say credit should be given to inventors and none to any of those who claim it is theirs. Unless they are using a non digital format that uses hands and skills to produce, for me they don't have the eye.

Reply
07/12/2015 1:05am

Pleasant post, thanks for your data. It's extremely complete info. I'll bookmark for following reference.

Reply
07/15/2015 5:55am

Copyright is important and no one should be allowed to commit an error or lapse like this one. It is a responsibility of anyone to cite their resources and acknowledge the inspirations of their work, but not copy them. If copying happens, copyright violations have been committed. This in turn is a grace error and the one who committed them faces stiff fines and sanctions.

Reply

Nice post with great info and thanks for sharing the article along with Florida Atlantic University student photographs
Thanks

Reply

I am also University student and I love this type of activity
Thanks for the article

Reply
09/04/2015 8:35am

Copyright is an essential part of today business life. If you or your government don't give importance to the copyrights then the whole business will be ruined. There for we should respect the rules of copyrights .

Reply

Copyrighting is an instrument for a brand company. True artist nevermind bout pirates!

Reply

hmmm My business is content to discover this information quite beneficial along with informative for me.

Reply
12/11/2015 7:22am

Just to be sure What type of paint do you use?

Reply
12/13/2015 2:34am

It’s a watch gap to all and I’m a great deal appreciative that she wrote her expertise for us to let recognize them severally.

Reply
12/22/2015 5:12pm

Having captured a rather artful moment, Jackson posted the image below online.

Reply
01/01/2016 11:36am

Really anyone which has a great submit. The wonderful to view that right here.

Reply
01/13/2016 2:02am

My spirit has pass'd in compassion and determination around the whole earth.
I have look'd for equals and lovers an found them ready for me in all lands,
I think some divine rapport has equalized me with them

Reply
01/15/2016 11:22pm

Very interesting topic will bookmark your site to check if you write more about in the future.

Reply
01/22/2016 7:41am

Start your own wind pipe a fantastic web site for almost any person who would like to study such topic.

Reply
01/28/2016 2:26am

Travel does what good novelists also do to the life of everyday, placing it like a picture in a frame or a gem in its setting, so that the intrinsic qualities are made more clear. Travel does this with the very stuff that everyday life is made of, giving to it the sharp contour and meaning of art.

Reply
02/01/2016 9:56pm

yeah its really nice to watch,Interesting post.

Reply
02/08/2016 4:30am

Excellent goods from you, man. I have understand your stuff previous to and you are just too great.

Reply
02/10/2016 3:48pm



Great article! We are linking to this great article on our site. Keep up the good writing.

2 مكافحة حشرات بالدمام
http://prokr.com/pest-control-companies-dammam-eastern-region/
شركات مكافحة حشرات
http://prokr.org
شركات رش مبيدات بالدمام
http://albyaan.com/companies/anti-insect-spray-pesticides-dammam-eastern-region/
مكافحة حشرات بالدمام والمنطقة الشرقية
http://elbassma.net/anti-insect-companies/dammam-eastern-region/

Reply
robagad
02/10/2016 5:25pm



Great article! We are linking to this great article on our site. Keep up the good writing.
1 عقارات جدة
http://3kary.com/
فلل للبيع بجدة
http://3kary.com/property-status/villas-for-sale/
اراضي للبيع بجدة
http://3kary.com/property-status/land-for-sale/


Reply

Reply
02/26/2016 5:59am

general inspiration but clearly there are questions just like the one you bring up the place an important factor will likely be working in honest good faith.

Reply

Realize! Thanks for sharing this wonderful information. Exceptional write-up i would really like to indicate in addition to appreciate in direction of aspects.

Reply
03/04/2016 5:23am

How far we all come. How far we all come away from ourselves. So far, so much between, you can never go home again. You can go home, it's good to go home, but you never really get all the way home again in your life. And what's it all for? All I tried to be, all I ever wanted and went away for, what's it all for?

Reply
03/22/2016 1:41am


Who would've thought that being AN creative person in your own home is a dream come back true? With the assistance of your articles, everybody will try and beautify their home and provides it a private bit. Of course, the planning would look nice with of these works of art , however if you wish to do it your own approach, the room or lounge is that the good place to exercise your designer skills. Until then, reading additional articles like this one ought to be the primary step.

Reply

شركة تنظيف موكيت بالمدينة المنورة
http://www.samaaaa.com/2014/09/blog-post.html
http://www.w3d-almadina.com/
http://www.samaaaa.com/
http://www.nada-almadina.com/
http://www.sama-yanbu.com/

Reply
05/12/2016 5:22am

I discovered a desirable expertise on your blog site. I also suggest this blog with my friends

Reply
05/14/2016 12:46am

Should i generate the bestdissertation service in the exact location? I find myself there is a component of accomplishing this that the majority of novices neglect with in search of publishing products and services. It becomes pleasant to give the tips in addition to opinions on the same blog site, don’t you think that?

Reply
07/31/2016 9:25pm

I need to thank you for posting such an illuminating online journal. In like manner will sit tight for your next post.I surely getting a charge out of each and every piece of it. It is a stunning site and astounding offer. I need to grateful.

Reply
08/20/2016 1:54pm

I blog frequently and I really appreciate your information. This great article has truly peaked my interest
http://el-tamimi.com/legal-consultants/
http://el-tamimi.com/divorce-lawyer/
http://el-tamimi.com/best-lawyer/












Reply
08/30/2016 12:28am

<a href="http://sabt123.com/">ثبت شرکت</a>
<a href="http://sabt123.com/">ثبت شرکت</a>
<a href="http://sabtco.ir">ثبت شرکت</a>
<a href="http://websco.ir/">طراحی سایت</a>
<a href="http://sabtco.ir/">ثبت شرکت</a>
<a href="http://sabtha.com">ثبت شرکت</a>
<a href="http://webra.ir/">طراحی سایت</a>
<a href="http://webra.in/">طراحی سایت</a>
<a href="http://graphicup.ir">طراحی سایت</a>
<a href="http://websco.ir/">طراحی سایت</a>

Reply
robagad
08/30/2016 10:46am

Great article! We are linking to this great article on our site. Keep up the good writing.

Prokr.com
3idat.com/jeddah
3kary.com

Reply
robagad
08/30/2016 10:46am

Great article! We are linking to this great article on our site. Keep up the good writing.

Prokr.com
3idat.com/jeddah
3kary.com

Reply
09/10/2016 10:00pm

<a href="http://sabt123.com/">ثبت شرکت</a>
<a href="http://sabt123.com/">ثبت شرکت</a>
<a href="http://sabtco.ir">ثبت شرکت</a>
<a href="http://websco.ir/">طراحی سایت</a>
<a href="http://sabtco.ir/">ثبت شرکت</a>
<a href="http://sabtha.com">ثبت شرکت</a>
<a href="http://webra.ir/">طراحی سایت</a>
<a href="http://webra.in/">طراحی سایت</a>
<a href="http://graphicup.ir">طراحی سایت</a>
<a href="http://websco.ir/">طراحی سایت</a>
<a href="https://www.google.com/maps/d/u/0/viewer?mid=1W7hZ7sOSOgFnXaD1ecA6EIsk700">ثبت شرکت</a>

Reply
09/15/2016 8:30am

your post is very interesting for see, I am personally very fond with your handwriting on this page.

Reply

Thanks for sharing this information and I’ll love to read your next post too.

Reply
10/23/2016 9:20pm



Get solutions for any type of love related problems by astrologer shandeleyji

Reply
10/23/2016 9:21pm



Get solutions for any type of love related problems by astrologer shandeleyj

Reply
11/20/2016 10:37pm

You will initially, need to discover somebody that will contribute the measure of cash you require in you. These individuals are called holy messenger speculators commonly, yet can likewise simply be a private individual with a great deal of cash.

Reply
12/17/2016 12:43am

المركز المتميز افضل شركة جلي بلاط بالمدينة المنوورة حيث يستخدم احدث الوسائل التكنولوجية و اعلى التقنيات الحديثة، لمزيد من التفاصيل تابع موقعنا الان

http://www.alrayansa.com/company-jelly-ceramic-marble-cleaning-medina/

Reply
12/17/2016 2:25am

شركة فرسان الخليج هى افضل شركة مكافحة النمل الابيض بالمدينة المنورة فهى تضم افضل خبراء متخصيصين فى ابادة الحشرات و القضاء عليها نهائيا، تابع موقعنا

http://www.forsan-elkhaleg.com/18/Pest-control-in-Madinah

Reply
12/17/2016 6:00am

يقدم مركز صيانة كريازى افضل عروض الصيانة الفورية على جميع الاجهزة الكهربائية بشكل شامل من صيانة كريازى الصيانة الاولى المعتمدة فى مصر، تابع موقعنا الان

http://www.maintenanceg.com/Kiriazi-Agent-Services.html

Reply

في المملكة الان اولي الشركات المتميزه علي اعلي جودة في المملكة العربية السعودية استمتع الان بالكثير من خلال موقعنا الالكتروني المتميز في المملكة العربية السعودية .
http://www.elevatorss.com

Reply
12/20/2016 12:46am

الان معكم اكبر فريق دعم فني مع صيانة ويرلبول سوف تجد في منزلك في اسرع وقت وعلي اعلي مستوي من التميز في العمل اقل الاسعار في مصر .
http://www.maintenanceg.com/Whirlpool-Center-Agent-Egypt.html

Reply
12/20/2016 2:09am

الاجهزة المنزلية معرضة لسوء الاستخدام مع صيانة كريازي علي اعلي مستوي من التميز في العمل استمتع الان بالكثير من الخدمات المتمزيه علي اعلي جودة .
http://www.kiriazi-maintenance.com

Reply
12/20/2016 4:58am

الان مع شركة سوقني اقوي العروض والخدمات العالمية والمتميزه في مصر علي اعلي مستوي من الجودة في العمل افضل الخدمات والتقنيات المتطورة من خلال شركتنا .
http://www.swaqny.com

Reply

الان مع شركة التنظيف العالمية والمتميزه في مصر استمتع الن بالكثير من الخدمات المتميزه علي اعلي جودة في العمل استمتع الان بالكثير من الخدمات المتيمزه .
http://abraj-dubai.net/%D8%B4%D8%B1%D9%83%D8%A9-%D9%83%D8%B4%D9%81-%D8%AA%D8%B3%D8%B1%D8%A8%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D9%8A%D8%A7%D9%87-%D8%A8%D8%A7%D9%84%D8%AF%D9%85%D8%A7%D9%85/

Reply

اقل الاسعرا واعلي الخدمات من خلال شركة تنظيف عماير بالمدينة المنورة علي اعلي مستوي من التميز في العمل اقل الاسعار الان مع شركتنا في الملمكة .

http://www.forsan-elkhaleg.com/17/Cleaning-company-in-Madinah

Reply

شركة العنود المتيمزه الان في المملكة العربية السعودية تنظيف خزانات بمكة في جمع اعمالها استمتع الان الكثير من اعمال اشركة علي اعلي جود في العمل .

http://www.el3nod.com/1/company-tanks-isolation-cleaning-mecca

Reply
12/20/2016 7:09am

Reply

You have a great sense of writing I must say. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles.

Reply

شركات للربح من اختصار الروابط
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.sheikhmaghreb.com/" rel="nofollow">جلب الحبيب</a>
<a href="http://www.sheikhmaghreb.com/" rel="nofollow">الشيخ الروحاني</a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/" rel="nofollow">الشيخ الروحاني</a>
<a href="http://www.3nwan.net/" rel="nofollow">جلب الحبيب</a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
<a href="http://www.3nwan.net/vb" rel="nofollow">Create short url</a>
<a href="http://www.3nwan.net/vb" rel="nofollow"> موقع اختصار الروابط </a>
http://www.3nwan.net/vb
http://www.sheikhmaghreb.com/

Reply

You have a great sense of writing I must say. Your post has those facts which are not accessible from anywhere else. It’s my humble request to u please keep writing such remarkable articles.

Reply

افضل خدمات الصيانة الان من توكيل كريازي احصل عليها و علي مزيد من العروض عند اتصالك علي خدمة عملاء كريازي علي مدار 24 ساعة

Reply

يمكنك الان الاعتماد علينا في نقل اثاث الطائف علي يد مجموعه مميزه من العمال في فك و تركيب الاثاث و تغليفه بمواد عازله

Reply

سارع الان الى التواصل مع اكبر وافضل شركة غسيل خزانات بمكة فلدينا افضل فريق عمل مدرب على استخدام احدث وسائل التنظيف الخاصه بالخزانات واستخدام اجود الموا الكيميائيه التى للا تتعارض مع صحه اسرتك

Reply

يمكنك الان عزل خزانك بافضل المواد الامنة علي صحتك و صحه اسرتك و التي تحافظ ايضا علي الخزان من تاثير اي عوامل عليه

Reply
02/27/2017 5:42am

يمكنك الان التخلص من الاملاح والجراثيم العالقه داخل خزان المياه الخاصه بك عن طريق التواصل مع اكبر شركة غسيل خزانات بمكة فقط تواصل معنا على مدار اليوم ففريقنا جاهز فى اى وقت فخلال دقائق من اتصالك يصل اليك

Reply

سارع الان عزيزى العميل الى الحصول على افضل عروض شركة نقل عفش بالطائف فلدينا افضل العروض والخصومات لعملائنا الجدد فنحن افضل شركه تكمل فى مجال نقل عفش الطائف على يد امهر الفنين فى استخدام احدث اساليب نقل العفش بدون خسائر فقط تواصل معنا الان

Reply

شركة فيزيو سبا تقدم افضل مصحات التشيك للعلاج الطبيعي علي يد متخصصين في التاهيل الطبي و الرياضي لجميع الحالات لتخليصك من تلك الالم باسرع وقت

Reply
03/14/2017 8:02am

This is nice writing.

Reply
07/30/2017 7:09pm

الدليل السعودي El Daleel El Saudi

El Daleel El Saudi For Advertising
www.eldaleelelsaudi.com
الدليل السعودي أفضل أسعار للإعلانات في المملكة العربية السعوديـةإذا كان لديك خدمة نقل عفش - مكافحة حشرات كشف تسربات - عزل الأسطح والخزانات - نظافة المنازل - قطاع المقاولات "البناء والتشييد - نجارين - مبلطين -مليسين" وترغب في زيادة نشاطك والحصول على فرص أفضل وزيادة عملك وإنتشارك فنحن نُساعدك في خلال أقل من شهرين سيتصدر موقعك نتائج مواقع البحث العالميـة ولن تحتاج إلى دفع الأموال كل شهر.http://www.eldaleelelsaudi.com
http://www.eldaleelelsaudi.com
http://www.eldaleelelsaudi.com/p/blog-page_8.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-hiring-Riyadh.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-alkhraj.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-buraydah.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-alkhobar.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-alahsa.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-jeddah.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-mecca.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-taif.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-medina.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-yanbu.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-jizan.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-najran.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-khamis-mushait.html
http://www.eldaleelelsaudi.com/2017/07/furniture-truck-moving-abha.html
http://www.eldaleelelsaudi.com/2017/07/home-cleaning-services-alkharj.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-alqassim.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-dammam.html
http://www.eldaleelelsaudi.com/2017/07/pest-control-services-khamis-mushait.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-aljubail.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-alahsa.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-mecca.html
http://www.eldaleelelsaudi.com/2017/07/house-cleaning-services-taif.html
http://www.eldaleelelsaudi.com/2017/07/home-cleaning-services-medina.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-riyadh.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-dammam.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-alqassim.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-jazan.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-najran.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-abha.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-mecca.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-buraydah.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-medina.html
http://www.eldaleelelsaudi.com/2017/07/water-leak-detection-khamis-mushait.html
http://www.e

Reply



Leave a Reply